Our affordable Internet Marketing Company in Delhi helps you find new customers at no extra cost, by creating Google optimized business websites.
That’s the promise of Web Marketing India – an internet based company that helps you grow your business. Through the internet.
WHAT EXACTLY IS INTERNET MARKETING?
Internet marketing is all about promoting yourself on the internet, through your business website. But how do you that? The world of web revolves around search. And search revolves around keywords. Keywords are everywhere. Let us say you are looking for an internet marketing company. You are likely to type: “internet marketing company india” or something like that. Now, would it not be nice if your website were among the first few websites that came up for these keywords? This is possible through search engine optimization. Search engine optimization allows you to build websites, blogs and webpages that are created with a theme or keywords or key-phrase in mind. This ensures that your website comes up for keywords that are relevant to your business on search engines. This is also called Organic Search Engine Marketing. Once, your website or blog starts appearing on the 1st or 2nd page of Google or Bing, it stays there for a long time, putting you in touch with potential customers, when they are searching for your type of business.
There are Google and Bing paid advertising packages as well, but they can turn out to be quite expensive. And, once you stop your ads, your website stops receiving any traffic, because it is not an optimized website. So it is not a long term marketing strategy.
WE SPECIALISE IN ON-PAGE OPTIMIZATION
On-Page optimization is building your website or webpage as per the keyword that is relevant to your business. This ensures that you are always visible to the customers when they are actually searching for you.
WHY SHOULD YOU BELIEVE US?
That is why we have developed this website. When we were preparing to enter this highly competitive yet little understood business, we developed a complete case – composed of websites and blogs which would rank well on Google. By well, we mean on the first or second page of Google. When somebody is seriously searching for something on Google or Bing, they usually do not go beyond the first two pages. So your website should rank on the 1st or 2nd page. Otherwise it serves no business purpose, howsoever content rich or flashy it might be, and whatever the cost.
We selected the segment of “Advertising Education” and tried to create sites and blogs, each optimized for a different keyword within this segment.
The first website we built is www.theadvertisingcollege.co.in. Today it ranks on the first page of Google for the keyword “Advertising College India”, “Advertising College in India”, “College of Advertising India”, “Job Oriented Advertising Colleges” and a lot of other variants. See it for yourself:
This prompted us to create a whole lot of websites and blogs to test our capabilities. We have been doing this for the last 6 months to see if we have the capability to rank on the 1st or 2nd page of Google. And today, we can note with satisfaction that a lot of our websites rank on the 1st or 2nd page of Google. And as we speak, some surely are on their way to being there.
OWN KEYWORDS: THE BEST WEB MARKETING STRATEGY
The only way to get in touch with new or potential customers is to build optimized websites for keywords that are relevant to your business. But how do you identify these keywords? From Google, of course. Google has a wonderful keyword tool which tells you exactly what keywords have been used how many times per month, leaving no scope for any ambiguity. That is our first step. The second step is to understand which keywords are the ones for which the traffic is less, so our website ranks quicker. The third is, of course, to create a website optimized for those keywords or keyphrase.
RELEVANT BUSINESS CONTENT
Ranking is not the end of it. It is merely the beginning. What good is a website that does not contain relevant information or solve queries immediately? Do have a look at our websites & check it out for yourself. You will find they are relevant and specific to the topic.
http://effectivewebsitesforbusiness.weebly.com & http://professionalwebsiteforbusiness.webs.com
BONUS KEYWORDS
Further, as your website spends time on Google, you find it gets optimized for a lot of keywords that you did not plan for. That is always a good thing. Listing on Google is our ultimate aim. And if there are some keywords that come as bonus, they are worth their weight in gold. Here is an example.
We made a blog called http://oyeithappensonlyinindia.blogspot.com. Sometime back we discovered that it ranks as the first site under “Fantastic Names India” key phrase. It also ranks on the first page for “desification of India”.
HOW MUCH TIME DOES IT TAKE TO RANK ON GOOGLE?
Before we answer that question, why is it so important to rank on Google? There are two reasons. One reason has to be the sheer size of the ecommerce industry in India, which is now touching Rs. 60,000 crores. And the second reason is the way the behaviour of consumers is changing. Today, a lot of consumers are logging on to the net to find out more or preview the product before they decide to buy it. The web & youtube are thriving with reviews, previews and advice. Even if consumers eventually buy offline, they are reading up a lot of information online. And almost of it begins with Google or search engines. It is no surprise that last year (July 2011 to July 2012) Google India received 6 crore (yes!! 6 crore) unique visitors to its site with queries. This number would be bigger than the viewer base of many TV channels. If you wish to understand more about the relevance of internet to your business, just go to: http://professionalwebsiteforbusiness.webs.com/web-means-business
HOW A SEARCH ENGINE OPTIMIZED WEBSITE MATTERS TO YOUR BUSINESS
If we take 0.001% (1 in 10000) of 6 crores, it comes to 600 in one year. So even if we give it 1 in 10000 chance, you could end up getting 600 new queries, if not customers in one year. That is, if your website is optimised for search engines and appears high in ranking.
Now we come back to the question of how much time it takes to rank on Google. It really depends on how crowded the category is, but if your website has relevant content & optimised for the right keyword, your website can start appearing within 3 – 4 days on Google, on the initial pages, gradually moving up. Of course, this is possible only if the website is optimised in the right way.
Internet Marketing Company in Delhi 